1. Information about Our Use of Cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to
provide you with a good experience when you browse our website and also allows us to
improve our site. By continuing to browse the site, you are agreeing to our use of cookies.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive
of your computer if you agree. Cookies contain information that is transferred to your
computer's hard drive.
The cookies used on fall into the following categories:
. Strictly necessary cookies
. Analytical/performance cookies
. Functionality cookies
. Targeting cookies
For more information about cookies see the further reading below.
2. Strictly Necessary Cookies
These are cookies that are required for the operation of our website. They include, for example,
cookies that enable you to log into secure areas of our website or remember your IP address.
Essential cookies let you move around the website and use essential features; essential cookies
remember what services you use and identify you when you use our services. Essential
cookies do not gather any information about you that could be used for marketing or
remembering where you've been on the internet.
Param UK use essential cookies to remember information you will have entered when you
navigate to different pages in a single web browser session, remember information entered
into forms and identify you as being logged in to. Accepting essential cookies is a condition
of using , so if you prevent these cookies, we cannot predict how the website will perform
during your visit.
3. Analytical/Performance Cookies
They allow us to recognise and count the number of visitors and to see how visitors move
around our website when they are using it. This helps us to improve the way our website
works, for example, by ensuring that users are finding what they are looking for easily.
Analytical cookies collect information about how you use the website e.g., which pages you
visit, and if you experience any errors. These cookies don't collect any information that could
identify you – all the information collected is anonymous and is only used to help Param UK
improve the functionality of our website, understand what interests our users and measure
how effective our advertising is.
Param UK uses analytical cookies to provide statistics on how the website is used, see how
effective our adverts and emails are (we don't use this information to target adverts to you
when you visit other websites), provide feedback to partners that one of our visitors also
visited their website. This lets our partners improve their websites, but we don't allow our
partners to reuse this information for further advertising, help us improve the website by
measuring any errors that occur and to test different designs of our website.
In some cases, some of these cookies are managed for us by third parties, but we don't allow
the third party to use the cookies for any purpose other than those listed above. Using our site
indicates that you accept the use of analytical cookies. Accepting these cookies is a condition
of using , so if you prevent them we cannot guarantee how the website will perform for you.
4. Functionality Cookies
These are used to recognise you when you return to our website. This enables us to personalise
our content for you, greet you by name and remember your preferences (for example, your
choice of region within the UK).
Param UK uses functionality cookies to remember settings you have applied such as layout,
text size, preferences, remember if we have already asked you if you want to fill in a survey,
show you when you're logged in to the website and share information with partners to
provide a service on our website. The information shared is only to be used to provide the
service, product or function and not for any other purpose. Some of these cookies are managed
for us by third parties, where this is the case, we do not allow the third party to use the cookies
for any purpose other than those listed above.
You can control whether or not these cookies are used, but preventing them may mean we are
unable to offer you some of our online services and will reduce the support we can offer you.
It is also possible that preventing these cookies stops us remembering that you did not want
a specific service.
5. Targeting Cookies
These cookies record your visit to our website, the pages you have visited and the links you
have followed. We will use this information to make our website and the advertising
displayed on it more relevant to your interests. We may also share this information with third
parties for this purpose.
Param UK uses targeting cookies to link to advertising services provided by Google such as
Google Analytics, Google Ads Remarketing, Google Tag Manager who may subsequently use
information about your visit to target advertising to you on other websites, provide
advertising agencies with information on your visit so that they can present you with adverts
that you may be interested in, provide third parties with information on your visit so they can
direct you to Param UK services and products you may be interested in. You can control
whether or not these cookies are used, but preventing them may stop us from offering you
some of our online services. Most of these cookies are managed by third parties, and you may
use the third parties' own tools to prevent these cookies.
Please note that third parties (including, for example, advertising networks and providers of
external services like web traffic analysis services) may also use cookies, over which we have
no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
You block cookies by activating the setting on your browser that allows you to refuse the
setting of all or some cookies. However, if you use your browser settings to block all cookies
(including essential cookies) you may not be able to access all or parts of our site.
Information on the Information Commissioner’s Office (www.ico.org.uk) on Guidance on the
rules on use of cookies and similar technologies can be found on the ICO website section
(https://ico.org.uk/media/1545/cookies_guidance.pdf)
